Case Study: Street Art Festival Chur 2021
On the weekend of 19/20 June, the second edition of the open-air art event Street Art Festival...
livealytics Blog: peoplecounting
KPIs for live marketing
Trusting your gut/instincts is great as long as everything is going well. If you want to be able...
Case Study: Rivella Snowball Champ
The Snowball Champ is a live marketing activation by Rivella in various partner ski resorts,...
How to Measure Footfall - Overview of Different Technologies
Footfall is defined as the measurement of people entering a particular facility/location,...Understanding footfall analytics?
In the online world, it is very common for companies to use web analytics tools as for example...
Reloading Live: The new normal for the event industry
In recent months, MCH Group has been able to demonstrate that it is able to implement events as...