livealytics Blog: livealytics

Data Visualisation - How to Storyboard Data Visualisation?

13 Oct 2021, 12:28

Data analytics can uncover important insights gleaned from raw data in business or research....

Data Visualisation - Why Pie Charts Suck!

22 Sep 2021, 12:02

Why Do We Visualise Data and What is a Pie Chart?

Data analysis can uncover some important...

Case Study: Street Art Festival Chur 2021

05 Jul 2021, 10:19

On the weekend of 19/20 June, the second edition of the open-air art event Street Art Festival...

How can brand owners measure their live marketing performance?

18 May 2021, 13:53

Whatever the exact marketing strategy of a brand owner is, the main goal usually is the...

Case Study: Rivella Snowball Champ

06 May 2021, 13:39

The Snowball Champ is a live marketing activation by Rivella in various partner ski resorts,...

Analytics for agencies - Live marketing agencies & footfall analytics

20 Apr 2021, 15:14

Live marketing/event/promotion agencies (from here on referred to as live marketing agencies)...

How to Measure Footfall - Overview of Different Technologies

09 Apr 2021, 13:51
Footfall is defined as the measurement of people entering a particular facility/location,...

Understanding footfall analytics?

22 Mar 2021, 10:50

In the online world, it is very common for companies to use web analytics tools as for example...

We’re in! livealytics is participating in Kickstart 2020

04 Aug 2020, 14:50

Kickstart is a spin-off of Impact Hub Zurich and one of Europe’s largest innovation platforms....

Reloading Live: The new normal for the event industry

30 Jun 2020, 11:30

In recent months, MCH Group has been able to demonstrate that it is able to implement events as...