Data Visualisation - Why Simplicity is Key
Data visualisation is a powerful tool for communicating all kinds of insights. More and more data...
Miguel
Data Visualisation - How to Storyboard Data Visualisation?
Data analytics can uncover important insights gleaned from raw data in business or research....
Data Visualisation - Why Pie Charts Suck!
Why Do We Visualise Data and What is a Pie Chart?
Data analysis can uncover some important...
Case Study: Street Art Festival Chur 2021
On the weekend of 19/20 June, the second edition of the open-air art event Street Art Festival Chur...
KPIs for live marketing
Trusting your gut/instincts is great as long as everything is going well. If you want to be able to...
How can brand owners measure their live marketing performance?
Whatever the exact marketing strategy of a brand owner is, the main goal usually is the...
Case Study: Rivella Snowball Champ
The Snowball Champ is a live marketing activation by Rivella in various partner ski resorts, where...
Analytics for agencies - Live marketing agencies & footfall analytics
Live marketing/event/promotion agencies (from here on referred to as live marketing agencies)...
How to Measure Footfall - Overview of Different Technologies
Footfall is defined as the measurement of people entering a particular facility/location, whether...Understanding footfall analytics?
In the online world, it is very common for companies to use web analytics tools as for example...