KPIs for live marketing
Trusting your gut/instincts is great as long as everything is going well. If you want to be able...
livealytics Blog
Read Insights from the livealytics team
How can brand owners measure their live marketing performance?
Whatever the exact marketing strategy of a brand owner is, the main goal usually is the...
Case Study: Rivella Snowball Champ
The Snowball Champ is a live marketing activation by Rivella in various partner ski resorts,...
Analytics for agencies - Live marketing agencies & footfall analytics
Live marketing/event/promotion agencies (from here on referred to as live marketing agencies)...
How to Measure Footfall - Overview of Different Technologies
Footfall is defined as the measurement of people entering a particular facility/location,...Understanding footfall analytics?
In the online world, it is very common for companies to use web analytics tools as for example...
Corona-Krise als Chance zur Digitalisierung im Live-Marketing?
Die grundlegenden Sicherheitsbestimmungen beziehen sich auf eine maximale Anzahl von Personen...
On the scent of fresh data
livealytics, a startup from Zurich, specialises in measuring customer behaviour to create...
We’re in! livealytics is participating in Kickstart 2020
Kickstart is a spin-off of Impact Hub Zurich and one of Europe’s largest innovation platforms....
Reloading Live: The new normal for the event industry
In recent months, MCH Group has been able to demonstrate that it is able to implement events as...